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Think about that for a moment Nine books! In a few months!
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When many people struggle to complete even a single book. I was I able to realise such achievement? Every successful business, whether it is the HSBC Bank in the City of London or a cleaning business in a New Delhi ghetto, has five things I common, you will learn those five things in these books. Markets are becoming saturated. The tyranny of choice brought about by the internet is making it increasingly difficult for businesses to find new customers for their businesses. How can your business benefit instead of be a victim of this new business reality?
The answers are in these books. Change is the only constant. The business environment is changing.
Businesses practices that were acceptable yesterday can no longer be effective in this new business environment. What are the new business practices that will be effective in the new business environment, and how can you implement them in your business? You will find the answers in these set of books. My desire is to help businesses understand how to navigate the new business environment. About Publish Join Sign In. Readers Benefits of registering Where are my ebooks?
Ask it above. Rated 5. Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? Why do shoppers choose one retail store over the other? Dear Friend, Why should you read this book when there are literally thousands book onstore design and visual merchandise displayon the market? Let me use a story to answer you… During my research for this book, I visited Harrods.
So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA.
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It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus… Why is it that the same bus… In the same packaging… Probably made in the same factory in China… By the same people…sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me… But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about.
The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school… The price of a product is determined by: - Who is buying - How much they are willing to pay - How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them.
Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them.
This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people.
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- Smashwords – Store Design Blueprint – a book by Romeo Richards.
Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers. The aim of a good store design and visual merchandise display is to: - Attract shoppers as they pass by a retail store - Entice them to enter the store - Retain them for long in the store - Persuade them to buy At the end of this book, you will learn how to achieve the above in your store.
Download or order your copy now!
Your friend Romeo P. The price will increase soon As appreciation for buying my book, you are entitled to free 45 minutes consultation with me. Create Widget. About Romeo Richards.
Why retail businesses_fail
Also by This Author. Hafiz Abdullah reviewed on on Dec. Attractive visual merchandise display attracts shoppers to a retail store. A retail store needs to be well designed with unique storefront. Each and every single chapter is a self-contained instructional that provides valuable information on increasing retail sales.
This book helped me become profited. Following the guidelines my sales increased tremendously. I am now also able to design my store and display my merchandise in a way that it attracts shoppers in large numbers. Thanks to Romeo for his superb writing, it is a useful guide. Customer flow in a retail environment refers to the free movement of customers throughout a retail store. Customers having the ability to move freely around your store increases their attraction to your store. This can be done with something as simple as properly displaying your merchandise to retain their attention.
Quality is very essential to sales increase however, if customers cannot move freely in your store, it will discourage them and cause them to leave the store. Well researched and great presentation by the author. Gabrielle Wuerz II reviewed on on Dec. After reading the book, I must say — anyone who owns a retail store, needs to own it.
It will be a valuable guide for all retails store owners. Every single instructions is so valuable. If you want to increase your sales, I will highly recommend how to increase retails sales with store design and visual merchandise display. Momo Jamaica reviewed on on Dec. The best store design technology is right beside us.
This book has given us everything we need to run a profitable retail business. The price will surely be increase later. Dear Friend, Why should you read this book when there are literally thousands ofvisual merchandise display books on the market?